Understanding the behavior of your customers is essential to the success of any business. If you don’t know what your ideal customer likes to do – their interests, fears, inspirations – how are you supposed to satisfy them with your product or service? Furthermore, exceed their expectations by providing an exceptional experience they will never forget.
Social Media is a great place to start, especially if you already have an avid fan base. By looking at the social media profiles on Facebook, LinkedIn or Twitter you can begin to identify the key traits of your potential customers. 90% of practices target the same audience, which is anyone between 35 to 60 years of age. This is ok if you have a lot of marketing dollars to spend on reaching a very diverse audience.
The key is to segment the customers that you wish to target. You can focus on key demographics such as age – separate your customers into 30’s-40’s, 40’s-50’s, and 50’s-60’s – location, or even profession.
Don’t have a lot of customers yet or a strong social media fan base? Try targeting one particular demographic. This will allow you to get a deep understanding of your ideal customers needs and wants, focus on the correct messaging, which in return will give you a higher conversion rate and more overall customers.
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